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what we offer...
Sometimes you don't have the time to go around a site and look at all the pages. That's OK, we're sympathetic to that, so here in one-page is a list of the services we provide.
In short, we're mostly about marketing and promoting you online. Why? Think about it this way, when you hear about something interesting, where do you go to find out about it? Most people go online and most of them go via Google. So you want to be easily found.
And we're happy to work with individuals, companies of all sizes, inhouse PR/marketing teams and PR agencies.
Contently Managed Provides:
Blog creation and writing
It’s 2009, you know what a blog is. Why should you have a blog? According to the Technorati review of blogging:
- 71% have greater visibility in their industry
- 63% said clients purchased products and services
- 56% stated their company was now regarded as a thought leader
Contently Managed can take you there, helping you write it, deal with comments, find the right topics, promote it in the right places. Or you can just let your competitors be online while you aren't.
Twitter account management and tweet suggestions
Twitter can be a very useful communications tool for customer retention and to promote items/awareness. But it's easy to do wrong or have no-one reading you. Let us show you how to use it, what makes a good tweet and how to enjoy the conversation with existing customers and potential new ones.
Here's a freebie though: never have your tweets longer than 120 characters. If you don't know why, get in touch.
More on using Twitter as a PR, marketing and comms channel
Social Media PR advice and strategy - how to use Facebook, Twitter, YouTube and others
There's a lot under 'social media' and some of it may not even be appropriate for you to be on. We can advise on where you should be and how you should be engaging. Don't waste your time or money on the wrong platforms.
More on Social Media PR advice
Black Hat PR
Smear tactics, online rumours, negative reviews, denial of service attacks - more so than ever it's easy for competitors to get hate agents out there attacking you, but what can you do to defend yourself? What should you be looking for? It's an area few speak on, but in this era of reputation, it's something you need to know about - and how to counter.
Audio and video - for podcasts, websites and virals
In the multimedia age video and audio have a great role to play and just as you have text ready for print/web journalists, you should have material available for radio and television press (and online).
But this footage can also be used for podcasts, which are a great way to get to people listen to your expertise, your offers and your opinions when they want. Contrary to popular belief. They aren't hard to do and like other items here, can be a great way of boosting you online.
"Viral videos" is a popular phrase but a video isn't made as a viral, it becomes viral. Don't fall for the lies of people who say they can guarantee you a viral video before they even know what you want out there.
More on using audio and video for news
More on creating videos that go viral
Creative solutions for web campaigns and marketing
It's one thing to take your current material and throw it up online, but that's not the best way to engage. Contently Managed are more than happy to sit down and work out ideas that will work within your budget for promoting you online and either deliver that promotion for you or leave it in your hands.
Website content advice
You may have a website but it hasn't been updated in ages. You may want to update it but don't know what you should do. Get in touch and we'll make sure you have some good options for your budget. We work with some of the best web designers out there.
But here's a freebie: if your website is all Flash-based then the millions of people using iPhones can't see a thing on it.
HR advice on implementing social media/internet usage policies
We've all read the stories about people being sacked for either using social media at work or for talking about their work online out of hours. That's bad publicity for all involved and easily avoided. We can show you the simple steps needed to avoid any large payouts or sackings.
Bespoke advice and training on companies wanting to use social media
You don't need to put us on monthly fees or anything like that. We're happy to come in and spend a day (or half-day depending on needs) showing staff the benefits of being online, what to avoid and, something few online trainers offer, where you should be and what tone you should have. We don't just show you where and when to post, we also tell you why and how as well as who to engage with. We'll even tell you what will drive traffic to your sites.
Traditional PR, including event PR
It's not all about online. We're more than skilled in traditional PR covering radio, TV and newspapers and getting your message out to the right people and publications. What we do though is take it further and make sure the radio stations have some audio from you, the TV stations have some footage from you and that all the copy and content finds homes online as well for when traditional media consumers want to go and find out more about you.
Discover some of the brands we've worked with
Crisis Communications and Crisis PR
More than ever, one disgruntled customer or an innocent comment taken the wrong way can cause lost revenue. It still affects the big companies too as Amazon discovered in 2009 when a minor mistake on a Friday caused outrage on the web and cost sales and damaged their reputation. We understand traditional media but also online, so we can make sure that not only is the damage to you and your brand limited, but we'll also give you a plan that will let you rebuild your reputation, get your customers back and win more.
More and more companies are using blogs, Twitter, websites, Facebook, YouTube but what is right for you and your company?
Where should you be and where shouldn't you be?
Are you getting the best from your pr/marketing team (online and offline)?
We carry out full audits of publicity activities, give you a report and make suggestions for the way forward...
Newspapers, radio, magazines and TV all still influence people in many ways and shape a lot of online.
We advise on traditional routes for PR as well as digital PR for maximum coverage...
