Black Hat PR, black ops PR or just plain smear tactics and putting the boot in. Sometimes competitors will go beyond normal sales tactics and tricks and they'll get a little nasty.
Now, in the 21st Century, nasty can take a lot of shapes:
The point is, there's a million things that can be done - especially in this age of social media/web2.0 - and while it would be unethical to train you in them for offensive use, chance always favours the prepared, so there's plenty to be gained from recognising the signs of when you may be under a PR assault - and what you can do to fight it.
You can be trained in what to look out for as part of the training options or as a standalone option.
Similarly, if you think you're currently a victim of black PR, get in touch.
More and more companies are using blogs, Twitter, websites, Facebook, YouTube but what is right for you and your company?
Where should you be and where shouldn't you be?
Are you getting the best from your pr/marketing team (online and offline)?
We carry out full audits of publicity activities, give you a report and make suggestions for the way forward...