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You might have noticed where I put on my nappy-head and moaned about bloggers being told not to blog/film at the SECC in Glasgow for the Scottish Baby Show.
Now, I should shrug it off, but you know what? I can’t. Not out of any perceived slight to me but when you look at the list of businesses going, some of them are small companies who will have paid good money to go there and get all the exposure (and sales) possible.
But more importantly there’s some potentially life-saving organisations going and by blocking the likes of bloggers and tweeters doing what they like to do (to one of the most active online brigades there is) you are stopping potential avenues for these people getting their message out, saving lives, alleviating pain (like the Scottish Cot Death Trust, Scottish Childminding Association, Pelvic Instability Network and The Meningitis Association of Scotland).
And that makes me sad. And angry.
So for them – and for anyone else ever putting on an event – here’s simple, easy pointers and advice on how you should engage digitally. None of this is tricky or hard. With some planning, it’s easy to do and shouldn’t cost a lot. I hope it helps
Q: What has a blog, a twitter account, is on Facebook (great landing page there) and yet doesn’t want bloggers at its event?
A: The Scottish Baby Show at the SECC in Glasgow.
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MP Tom Harris (Labour), MSP Patrick Harvie (Greens) and Glasgow Councillor Alison Thewliss (SNP), along with Scottish Lib-Dem Campaign Director Andy Reeves will be talking about using social media, their experiences, their highs and lows of engagement tonight, Wednesday, February 17 at Mother India, Glasgow for the 3rd Scottish Social Media Dinner.
The famous Abbey Road Studios (used by The Beatles and others) are up for sale by EMI, prompting fears for their future as studios, but surely if there was ever a chance for someone to use social media or digital engagement to get people to step up, this must be up there with the best opportunities.
The music from the Beatles alone has touched – potentially – billions of people across the globe but the list of others who have used the studios or been influenced by them isn’t too shabby either.
So imagine a decent, integrated social media campaign – backed up with appearances in the traditional press – where there was a Facebook page for fans (after all, there’s 300million users there alone to reach out to), a Twitter account and an online area for people to post their memories or pictures from Abbey Road. Have people spoof the famous cover shot in return for £1/$2/€2. Set up a PayPal donation site and Amazon Affiliate store (with Abbey Road themed goods) which can be easily linked to.
Add in fresh, exclusive content to the sites – from the stars and others – which is then used to crosspromote elsewhere and you would be off and running…
There’s a book out there that’s a series of interviews between the very good chap who brought back Dr Who to TV and a journalist. As someone who profited from Dr Who (breaking the tales of who was going to be Doctors 10 and 11 back when I was a journalist) I can’t fault that, especially when the reviews have been very kind to both versions of the book.
But the URL show’s why every domain name I use has a hyphen it it. Yes, the book is called The Writer’s Tale, the new version is called The Writer’s Tale – The Final Chapter and apparently there’s 300 or so new pages of material, which is fair value for money (I never got the original so this is tempting).
The URL for it reads: thewriterstale.com which can be The Writers Tale or The Writer Stale. Now it’s not as bad as anything with Therapist or Pen Island, but it’s still a bit of a dig – especially given a few people put their digs in at RTD’s writing during the show and from a digital PR point of view, you wouldn’t have it as it just gives people ammunition for cheap digs (though you could buy it to prevent a competitor using it against you for cheap digs).
This week will probably see a chunk of blogging here around the themes of blogs and politics (and sometimes combining both) to promote not only the talk I’m giving at the free Nation1 ‘profiting from blogging‘ event on Wednesday, but also the ‘Politics and Social Media‘ theme for the third Scottish Social Media Dinner, also on Wednesday (buy a ticket here).

Whether your event is a music festival or public event, promoting your company, crisis communications, internal communications...

Whether your event is a music festival or public event, promoting your company, crisis communications, internal communications...

Whether your event is a music festival or public event, promoting your company, crisis communications, internal communications...