Posterous is the new toy that – despite having been about for a while – just seems to have appeared everywhere in the last week, so that makes it the new kid in town.

The quick summary is that it’s a blogging platform you can email to – and you can email anything: audio, video, documents, text and it formats it for you without you doing a thing.

As well as being bloggish, it also struck me as a FriendFeed substitute (confession: I’m on FriendFeed but, like Facebook, it does nothing for me. I can appreciate it, use it and advise others on the pro’s and cons of it, but it’s just not my thing).

I can see some uses for it – it’s more interesting to me than Facebook but there’s a lack of control over how it looks – there’s only one theme for example – but it could be a very good way of getting people interested in blogging and a handy place to put documents or links that interest you. I could see it replacing Delicious for me.

The main man for using at the moment is Steve Rubel, who now uses it as his lifestream. Now I wanted to ask someone who has fairly grounded and realistic views about new technology and the application of such in the PR world . Enter Neville Hobson, one-half of the ridiculously talented For Immediate Release podcasts (which we talk about at the end) who speaks about his experiences and thoughts with it.

Warning up front: the audio is quick and dirty on this. Don’t be expecting a Radio 1 studio, this was done over Skype.

Audio chat with Neville Hobson about Posterous

Another post on Posterous, showing how well it works, can be found at Gary Gale’s site.

One thing that does disapoint me is that – apart from whisky already being signed up as a domain – whoever signed up the Pre site (as in pre.posterous) doesn’t seem to have a sense of humour and done anything with it regarding the Pre phone.