(I know it’s not SEO-friendly to have generic first paragraphs, but sod it) This is just brilliant. Brilliant I tell you. This is tourism.

The heading gives it away, but for those too lazy to click on a link, here’s the skinny: Danish video with a single mum using online to try and find the father of her child. They had a one-night stand and off the bloke went in the morning. Except it never happened. It’s all fake. Here’s the best bit: this was paid for by VisitDenmark and paid for by the taxpayer.

(Well done to Scotland’s own Daily Record for being the first result on this story in Google.)

But this video offers the same thing every holiday video/ad offers…

Naturally, there’s all the usual outrage out there about this, but I think it’s brilliant. It’s totally mental and if you are being a responsible, corporate PR type, then it would give you a stroke, but it’s got folk on the web talking, practically every red-blooded male I know that’s single was all ready to book a ticket to Denmark. (though there is an iffy subtext)

And it plays to that one thing that all holidays offer: a fantasy/escapism.

(another thought just popped into my head: the ‘mum’ and ‘child’ look quite relaxed, happy and in comfortable surroundings – Danish Health and Child Welfare Services/Social Work must be quite decent. Also, she must be a drinking lightweight, I thought Denmark was expensive for alcohol. Or do they just want rich blokes over?)

And I’ll tell you something else: it sure beats the normal, average tourism advert. This and the NHS advert that was pulled are different, thinking out the box, creative. I’d watch the agency that did this because if they pulled this off, what else have they done?

Of course I can’t help but think if I was a Danish condom making company, I’d have been all over this like a STD rash with a few stunts at airports and finding the actress as well. If the authorities were wanting to tag onto the back of it and be serious, use it to raise awareness of single parent issues and deadbeat dads instead of just moaning and pulling the video and website down.

Sweden should get in on the act of this as well as it’s crying out for sperm donors.

Of course, my brain can’t stop thinking now about alternative ways of using this sort of advert for holidays in Scotland…