Comments on: Why Ikea’s social media stunt wasn’t a huge success

By: The best social media campaigns of 2009 | Articles | Content Formula

The best social media campaigns of 2009 | Articles | Content Formula — Thu, 31 Dec 2009 13:50:44 +0000

[...] Whether or not the campaign encouraged people to go to the Malmö store – it definitely worked to personalise IKEA in the eyes of customers. In the long term, this is an important goal to have achieved. [...]

By: The Obligatory 16 PR / Social Media predictions for 2010 | Contently Managed - Digital PR, Social Media, Traditional PR Solutions and Strategy

Thu, 31 Dec 2009 11:20:49 +0000

[...] The recent Ikea event confirmed this for me that it was on the rise. It also happened for a Scottish whisky. We’re now in an era where an apology at the start of a campaign can be planned or implemented as part of the PR and communications plan. [...]

By: Craig

Craig — Mon, 07 Dec 2009 02:05:16 +0000

Ta!

By: Fan

Fan — Tue, 01 Dec 2009 16:48:01 +0000

new link:
http://www.youtube.com/watch?v=0TYy_3786bo

By: Craig

Craig — Tue, 01 Dec 2009 09:54:18 +0000

It’s away again. Apparently it’s been pulled for “legal reasons”.

By: james crawford

james crawford — Mon, 30 Nov 2009 20:09:05 +0000

Ignore last comment. Video is back up and on now

By: James Crawford

James Crawford — Mon, 30 Nov 2009 18:19:05 +0000

I guess the youtube video was removed because there is now a big whole in my blogpost. Look:

http://www.jamescrawford.org.uk/cracking-social-media-campaign-from-ikea/uncategorized

(note the title changed – but the url didn’t – from when I first posted to when I read this blog..)

By: Craig

Craig — Mon, 30 Nov 2009 02:09:30 +0000

Dear Fan, thanks for the reply – and for the compliment of saying that I had interesting thoughts.
Firstly, I don’t normally feel the need to reveal IP addresses, but – as I am sure you are aware – there is a large concern over people going onto sites anonymously or under fake names and posting positive ‘reviews’ or sticking up for someone in a very positive fashion. What made me wonder about your posting was the fact that a) it was a Hotmail account (often used by people wanting to keep their ID hidden), b) you didn’t provide a name and c) your email address didn’t have a name in it – all of which made me go ‘hmmm’ and out of curiosity have a look at your IP address, which then showed it was someone posting from Forsman & Bodenfors AB IP address.

Now if you had come on and said ‘I work for Forsman & Bodenfors AB but wish to to keep my name private’ or ‘these are my private opinions, not that of my employer’ then that would have been fine – but the lack of disclosure makes many people suspicious. The history of the web is littered with examples of people trying to boost or promote items involving themselves or clients but trying to make it look like third-party approval by being anonymous.

(having said that, if you were posting on a personal basis from your work machine during office hours, make sure you aren’t in breach of your company’s HR policy)

And trust me, as someone who has had bollockings for his private opinions while at work, I would have fully understood wanting to stay anonymous. It was the way you did it that was so suspicious.

The points you made in your posting were fair, relevant and interesting – and best of all, helped us learn (I learned about untagging for example).

I’d also love it if someone from Forsman & Bodenfors AB wanted to come on here and talk about the campaign as it has certainly been brought to the attention of a lot of people now.

And you are more than welcome here any time. I’d even invite you to be a guest blogger if you wanted…

By: Cracking Social Media campaign from Ikea | James Crawford's PR and Media Blog

Fri, 27 Nov 2009 18:41:29 +0000

[...] PRESS** Check out this post. Maybe not this Facebook initiative wasn’t the roaring success it was made out to be?? I still [...]

By: Fan

Fan — Fri, 27 Nov 2009 09:34:53 +0000

I’m surprised to see that a “professional” blogger with interesting thoughts would go to the extent of publishing my ip adress on a public blog. If you think it is important to expose the people behind each post, you should remove the possibility to post as a guest and provide the ip-adress to each post. Which is absolutely fine by me.
I actually don’t believe I need to explain myself at all, but I’ll try to make you understand why i responded to this post and why I used my personal hotmail account.
First off, I used my hotmail account because I wanted to join the discussion as private person not as a f&b employee. These are my personal thoughts not those that necessarily reflect those of my employee.
Second, I really thought you guys had an interesting discussion going on here, and I just wanted to add my thoughts and a few of the reflections that I have had during the last couple of weeks. Sorry for joining the discussion I appologize. It will not happen again. And if you have never heard of un-tagging on facebook I suggest you take a better look at facebook… Once again I appologize.
good luck with your blog!