Comments on: Herald Debate on Future of Media Looks Very Old Fashioned http://www.contently-managed.com/blog/2010/02/03/herald-debate-on-future-of-media-looks-very-old-fashioned/ Providing social media solutions - from Scotland for across the world Wed, 01 Feb 2012 09:51:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: djshadow19 http://www.contently-managed.com/blog/2010/02/03/herald-debate-on-future-of-media-looks-very-old-fashioned/comment-page-1/#comment-1070 djshadow19 Thu, 04 Feb 2010 00:19:15 +0000 http://www.contently-managed.com/blog/?p=666#comment-1070 I believe that the Herald has very clearly set out its future of how the media should work recently (with or without new media) with slashed budgets, grossly reduced staffing levels, a lack of recognition of how people are increasingly taking their news n views and a management style akin to Thatcher at the height of the miners strike. As a public sector PR (put down that rotten tomato ;) I am incredulous that some local newspaper journalists still ask (I kid ye not) for reports to be faxed to them as they have no idea what a pdf is and 'don't do all that web stuff'. Er, yes. I am certainly not saying that the majority are like are that but unless the management invest in these folk doing a difficult job, for crap money and invoke a change in training for journos, you ain't ever gonna adopt new practices and embrace new ways of content (oh the big word) being delivered. As for the actual seminar ... Craig you are right - I would love to hear just a couple of the speakers you suggest ... if only to rattle a few cages and say it like it is. Life and news is changing hugely - there are too many out there who aren't in a position to change or their hierarchies prevent them from dolng so. Shame as for so often I am with the journos on this one. We have the skills, we have the ability and we have the enthusiasm to do our jobs but our structures so often prevent us from doing so. And wildcat ideas of how to constantly change the same thing (ie print) just aren't working. Five years ago my local newspaper used to boast at how circ figs were going up - now, not a mention following a 25%-30% drop. And I guess it will be hand wringing night - I can't honestly see how print can survive as it currently is - all I am saying is adapt and adapt well to compliment other new ways of delivering news to your readers. You can and will win! Please :) I believe that the Herald has very clearly set out its future of how the media should work recently (with or without new media) with slashed budgets, grossly reduced staffing levels, a lack of recognition of how people are increasingly taking their news n views and a management style akin to Thatcher at the height of the miners strike.

As a public sector PR (put down that rotten tomato ;) I am incredulous that some local newspaper journalists still ask (I kid ye not) for reports to be faxed to them as they have no idea what a pdf is and ‘don’t do all that web stuff’.

Er, yes.

I am certainly not saying that the majority are like are that but unless the management invest in these folk doing a difficult job, for crap money and invoke a change in training for journos, you ain’t ever gonna adopt new practices and embrace new ways of content (oh the big word) being delivered.

As for the actual seminar … Craig you are right – I would love to hear just a couple of the speakers you suggest … if only to rattle a few cages and say it like it is.

Life and news is changing hugely – there are too many out there who aren’t in a position to change or their hierarchies prevent them from dolng so.

Shame as for so often I am with the journos on this one. We have the skills, we have the ability and we have the enthusiasm to do our jobs but our structures so often prevent us from doing so. And wildcat ideas of how to constantly change the same thing (ie print) just aren’t working. Five years ago my local newspaper used to boast at how circ figs were going up – now, not a mention following a 25%-30% drop.

And I guess it will be hand wringing night – I can’t honestly see how print can survive as it currently is – all I am saying is adapt and adapt well to compliment other new ways of delivering news to your readers.

You can and will win!

Please :)

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