It amazes me how many people in this day and age of digital and social media communications don’t do that most basic thing of checking domain names or cross-checking a brand name with domain names before they go to launch. Even slight gaffes like Penisland.com or Therapist.com can be put down to early days naivety.

But whoever didn’t check this one should be sacked immediately. That tops the Green Police gaffe I mentioned in the Social Media Roundup.

(Well done to Gordon Macintyre Kemp for breaking this story on The Drum blogs and More4Mums for spotting it).