This is certainly different. The main agencies in Belgium have put their websites on strike as a protest over the ridiculous amount of pitching – and the numbers of agencies invited along. Talk about digital communication.

It’s a different approach, good luck to them – but would never work here because someone would stab the others in the back to get the work – but what do others think? I like the fact that they are trying to be sensible and get a charter out of it, but when did sensible and advertising/PR/marketing ever come together?

And yes, inviting 10 or so agencies along to pitch is just nuts, but what’s a sensible limit?