The famous Abbey Road Studios (used by The Beatles and others) are up for sale by EMI, prompting fears for their future as studios, but surely if there was ever a chance for someone to use social media or digital engagement to get people to step up, this must be up there with the best opportunities.

The music from the Beatles alone has touched – potentially – billions of people across the globe but the list of others who have used the studios or been influenced by them isn’t too shabby either.

So imagine a decent, integrated social media campaign – backed up with appearances in the traditional press – where there was a Facebook page for fans (after all, there’s 300million users there alone to reach out to), a Twitter account and an online area for people to post their memories or pictures from Abbey Road. Have people spoof the famous cover shot in return for £1/$2/€2. Set up a PayPal donation site and Amazon Affiliate store (with Abbey Road themed goods) which can be easily linked to.

Add in fresh, exclusive content to the sites – from the stars and others – which is then used to crosspromote elsewhere and you would be off and running…