Comments on: Is Greenpeace kit-kat campaign a Nestle social media PR fail?

By: Geen Consument, Maar Fan! - edge amsterdam blog

Geen Consument, Maar Fan! - edge amsterdam blog — Thu, 17 Mar 2011 20:16:15 +0000

[...] krijgt en gebruik dat voor verdere service- of productontwikkeling. En voorbeeld hoe het niet moet vind je hier. Het kan schade opleveren als je dit soort trajecten niet goed oppakt. We hebben het ook gezien bij [...]

By: If you can’t say something nice should you just STFU? - Contently Managed – Digital PR, Social Media, Traditional PR Solutions and Strategy

Mon, 07 Jun 2010 21:08:54 +0000

[...] said in a few talks, I find it tragically hilarious that more people seemed to get upset with Nestle’s approach to people on Facebook (they said they would delete material they didn’t like) than the actual topic of the day, [...]

By: Social Media Marketing – Top 5 Best Practices «

Social Media Marketing – Top 5 Best Practices « — Mon, 12 Apr 2010 14:21:31 +0000

[...] everybody loves what you do or what you stand for (Just ask Nestle…) and you will receive negativity in the social space, there are certain ways to deal with [...]

By: Nestle Gets Crushed Online by Green Activists « Global Wire Associates

Nestle Gets Crushed Online by Green Activists « Global Wire Associates — Wed, 24 Mar 2010 01:40:27 +0000

[...] Iranian election protests. In the long run, the Nestle debacle might show other companies how not to deal with online crisis communications. While Greenpeace created a very effective and (very graphic) video, the question always remains: [...]

By: New businesses not slow to start at New Start Scotland #nss10 | Contently Managed - Digital PR, Social Media, Traditional PR Solutions and Strategy

Mon, 22 Mar 2010 02:35:18 +0000

[...] concept isn’t. Customers/investors/retailers now all expect this engagement – look at the flak Nestle is getting for a few blunt and sarky Facebook comments over the Greenpeace r… – and that’s nothing more than saying the wrong thing to the wrong [...]

By: Greenpeace Facebook row isn’t first Nestle social media battle | Contently Managed - Digital PR, Social Media, Traditional PR Solutions and Strategy

Fri, 19 Mar 2010 16:50:48 +0000

[...] out the stooshie over Nestle and Facebook manners isn’t the first time Nestle has found itself in social media hot water. Crunchy Domestic [...]

By: Why is no-one attacking YouTube for role in Nestle Greenpeace censorship? | Contently Managed - Digital PR, Social Media, Traditional PR Solutions and Strategy

Fri, 19 Mar 2010 16:43:34 +0000

[...] know everyone’s having a pop at Nestle for their role in the kit-kat / Greenpeace / palm oil social media controversy, but this came to light when YouTube pulled the video (Greenpeace says as much on their front [...]