I know everyone’s having a pop at Nestle for their role in the kit-kat / Greenpeace / palm oil social media controversy, but this came to light when YouTube pulled the video (Greenpeace says as much on their front page). YouTube – backed by Google remember – could easily have told Nestle to sod off. But didn’t.

It’s not been the best day for YouTube. The Register points out that Google execs knew they would have to bend the ‘Do No Evil’ mantra to justify buying the company as it was a copyright bandit.

Winner of this one? Vimeo. I’ll bet they make hay from this for a long time. Are they now the ethical video company?