Posted in Blog Entries:, Digital PR, Social Media on April 7th, 2010
By Craig

Was playing around with a new feature on Twellow last night and found the stats for Scotland: there are 37,642 Twitter users in Scotland (334,000 in England) with Glasgow leading the way. This begs three questions:

  1. What’s the breakdown city by city?
  2. Why do I only have 3000 or so followers?
  3. How can I get them all to follow my clients like @the_nose?

(one of those is a gag)

The top 15 or so are:

Glasgow (14,104 people)
Edinburgh (9,190 people)
Aberdeen (3,167 people)
Dundee (2,018 people)
Inverness (724 people)
Falkirk (642 people)
Stirling (590 people)
Ayr (421 people)
Perth (352 people)
Kilbride (351 people)
East Kilbride (331 people)
Motherwell (239 people)
Kirkcaldy (207 people)
Paisley (197 people)
Livingston (186 people)
Coatbridge (177 people)
  1. Glasgow (14,104 people)
  2. Edinburgh (9,190 people)
  3. Aberdeen (3,167 people)
  4. Dundee (2,018 people)
  5. Inverness (724 people)
  6. Falkirk (642 people)
  7. Stirling (590 people)
  8. Ayr (421 people)
  9. Perth (352 people)
  10. East Kilbride (331 people)
  11. Motherwell (239 people)
  12. Kirkcaldy (207 people)
  13. Paisley (197 people)
  14. Livingston (186 people)
  15. Coatbridge (177 people)

Now it’s hardly the most scientifically accurate poll. Many of those accounts are probably inactive, probably need to be registered to Twellow to be on it (though I’m 50/50 on that one). What it does suggest is that roughly 8% of the population is into – or tried – tweeting.

Now considering that – if memory serves – the rough stats for digital usage in Scotland is around 32% of the population – does that count as a success or failure for Twitter?

Alone, the figure isn’t enough for us, but it would be interesting when looked alongside other items – number of Facebook Scots and so on.

But I wonder why Glasgow is so far ahead of Edinburgh. It can’t be because of the Apple Store can it? (That was also a joke.) And I thought Dundee might have trumped Aberdeen given the gaming community foothold, but there you go.

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  • http://network.podcastmatters.co.uk Gordon White

    Craig

    Any idea how the calculate these figures?

    I have my Twitter location listing as Glasgow but others use Scotland, I’ve also seen people list there location as Glasgow Edinburgh Scotland, some don’t list anything and others put strange things like Global.

    If the figures are taken from the location settings input by the user the figures might not be very accurate.

  • Kate Wooding

    At first I thought these figures might show that a similar proportion of the population in each city had tried Twitter and therefore that Glasgow was the top tweeting city just because it’s also got the most population – but I’ve checked out the population of these cities, and while there’s a certain amount of overlap it’s not a direct link: http://en.wikipedia.org/wiki/List_of_towns_and_cities_in_Scotland_by_population

    Maybe if we added up the surrounding cities of Glasgow and Edinburgh it would make more sense??

  • http://www.craig-mcgill.com Craig

    I was surprised at the difference between the top two to be honest and, as I’m about to say to Gordon, there’s a few ways for overlap. It’s certainly not scientific by any stretch, but it’s still handy info.

  • http://www.craig-mcgill.com Craig

    I think the figures are found by a) trawling Twitter feeds and bio’s and b) from what location people signing up to to Twellow put in. As you point out, when you have multiple ways of defining location – some have Glasgow, some have Glasgow, Scotland (and on wefollow people who put Glasgow, Scotland don’t show up in Glasgow) – it doesn’t help.

    It’s not overly scientific but it’s a handy(ish) reference number for showing people.

  • Craigwk

    I think you would need to look at the demographic of the top two cities. As a Glasgow born, east coast raised, back to Glasgow resident (I know) I am not at all surprised by the fact that Glaswegians are more [digitally] social.

  • tommy butler

    Hi Craig

    Its great to see your starting to get in to stats and demographics and your right some have accounts saying Glasgow or Scotland or something else.

    personally I run over 15 twitter accounts for our networks

  • Jon

    “But I wonder why Glasgow is so far ahead of Edinburgh?” really?! It might be to do with the fact Glasgow is six times bigger than Edinburgh!

    East Kilbride, Motherwell, Paisley and Coatbridge are all in reality part of Glasgow.

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