Here’s a strange one: Mashable, the social media news and commentary site, normally covers all aspects of social media. Like all high-content sites/press, some articles are good, some not, but it’s always worth at least a daily skim to see what’s being said. So you would expect the site to be all over the fall of Aberdeenshire prospective MP Stuart MacLennen via Twitter.
But not a word. Which begs the question: why? Is he mates with Mashable’s Aberdeenshre boss Pete Cashmore? Or was it just not deemed as important as how to create music lists to share online?
More than likely the two men aren’t mates – despite the age similarity (24) and both being from Aberdeenshire, one is from Banchory, one is from Elgin – but it’s strange nonetheless that the tale hasn’t been mentioned.
Online commentators continually point to the fact that in this day and age people don’t go to the traditional press, they go to the experts online. In this case, this story seems like a gift for Mashable. It’s got someone being inappropriate with social media, it has wider implications – how politicians use social media – and it has a cause and effect. I can’t think of a tale better more suited to Mashable and the expert commentary would be a great read.
Now the story broke in the UK in the early hours of Friday morning, so that’s Thursday night US time. Stuart was sacked at noon on Friday so when the US woke up the story would have been there.
But as of 1.38am Monday, April 12, there’s still been nothing on the site. Not a mention. Which begs the question: why? In any normal news organisation this is the tale you would have bust a gut to get something out there. If you had someone versed in social media you would have had the tale out there rapidly. But Mashable has done nothing.
And while in itself it isn’t a big thing, when a site misses out a story which seems so obvious, you start to wonder what else is being missed. And that’s how all press – traditional and digital – start to lose readers.