The Scotsman has launched an iPhone app which is subscription-based and may be quite interesting (I’ll do a review once I’ve downloaded it) and it’s good to see a paper getting into the app market even if it took a good two years after apps started appearing.
But there’s a massive PR and customer fail in the paper’s article and on the website (and a sub should have spotted this a mile off)…
There’s an article on their site about the app (which I presume has also made the printed version) but one thing is missing: there’s no link in the story (this is the link). Now I know there’s only one place you can get the app, but there aren’t even instructions on that.
Now that may seem basic – why put the link in if there’s only one place to get apps and if you have an iPhone you know how to use app store – but it’s a consideration of your audience. Every barrier you put up is a barrier to sale.
Click on a link in the Scotsman story, iTunes opens automatically and takes me to the page of the app
Read Scotsman article, come out of web browser, go to iTunes, open it up, go to the search bar, type Scotsman, go through all the results until I find the one I’m looking for (and assuming I don’t see something else first that I want to spend my money on), find it and then click on the link.
Free Social Media Digital PR tip: Always think like a consumer and always think about how you can save them time and effort. The easier you make it, the less barriers there are towards completing a sale/transaction.