As the footy season is nearly upon us, it might seem prudent to point out a couple of good pieces on football and social media (one of them written by a guy who did a book on football) that give pointers on how clubs of all sizes could increase interaction with their fans:

Article by me on what any sports club could do to improve their standings by usage of social media.

Great podcast by the Quiet News Day guys with Hearts Football Club talking about how they use social media.

Both are well worth a listen and a look in my humble opinion.