Inspired by this post by Ben Cotton of Edelman Digital (and because social media types are always going on about transparency) I thought I’d share some of the stats for the Contently Managed blog.
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• 27,589 visits
• 42,261 pageviews
• 39% of traffic via search engines like Google and Bing
• 38% of traffic referred here
• 23% of traffic direct
• 21,451 absolute unique visitors
• 131 new blog posts
• July 14 was the busiest day of the year, followed by Feb 25, 2010. On neither day was there a new blog post
• Most popular browser – Firefox (33%) then IE (32%) then Safari (17%)
• 3,000 visits from mobile devices
• Most popular countries: UK, US, Canada, Australia, Ireland (in that order)
• Most popular posts: a post about the new Celtic football strip being leaked online to judge popularity, What Celtic FC and other clubs should do with social media post 1 and post 2
• What drove the most traffic to my site? Appearing on the Celtic Underground podcast and this social media article covering the same ground

Conclusions

• Celtic, posts about them and talking about them – in a relevant context – brought about 25% of my traffic this year, so expect lots more on that topic and we’ll change the company name to Celticly Managed. (Having said that, I’m not aware of these postings having brought me any new business. Draw your own conclusions.)
• (The real irony is that the Celtic strip picture has been taken down – that’s why I get for linking out and not hosting it myself)
• People posting links to material on Facebook, Twitter and so on played a large part in traffic.
• I’m quite surprised at the Celtic stuff being most popular as I thought there were some great postings on social media advice and how-to’s.
• Posts where I tried the old journalistic trick of creating mini-rows to get debate going/traffic didn’t really work.
• Would have expected more from mobile. But that’s something I can work on.