In this age of social media and customer engagement, sometimes we can forget the basics and fail to see the wood for the trees. This sad post by brilliant author Peter Watts about the death of his cat strikes that very note on website design:

Google desperately on 24-hour emergency veterinary Toronto: get a hit down, click (idiots, what kind of emergency clinic doesn’t have phone number and address on the splash page where’s the phone number?)

It’s great we see websites with email, Twitter, Facebook and other contact details but always keep in mind function – in this case, it’s more likely that people will pick up the phone in an emergency so make sure people can contact you and find you easily.

As I’ve said in training courses, sometimes the best thing you can do is think like a punter.