According to The Next Web the job site Adzuna has started posted an interesting little snippet on it when you go job hunting – it not only tells you how many jobs are available but also the average salary.
And what does it tell us about Marketing, PR and Social Media in Scotland?
Marketing - £34,891 (UK marketing average is £36,931)
SEO - £25, 375 (UK average is £34,279)
PR – £25,357 (UK PR average is £34,917)
Social Media – £21,829 (UK social media average is £32,868)
PPC – £19,049 (UK average is £29,729)
Of course, these all factor better than journalism in Scotland where it can’t even find enough jobs to pull together an average. The UK average for a journalist is £30,753.
So if you earn more than £22,000 in social media in Scotland, well done, you’re beating the odds.
One thing that’s quite interesting to me is that the Scotland/UK gap in the traditional sectors – marketing and PR – is quite small but wild – by almost £10,000 in each case – in the new sectors. Does this show that Scottish businesses have yet to place a value on the new industries or are they overvalued elsewhere?