Blogging is a fantastic tool - for people and corporations. At heart, it's quite simply a way to post your thoughts to the world - regardless of you being an individual with an interest in food, a mom or dad blogging about their child, a beer company reaching out to your fans, a book author or part of a company and wanting to tell people about what you work at.
But that's not full and proper blogging. After all, if you're just throwing information up there, you could do that on a static website. Blogging is all about the conversation, looking at the comments people leave and talking back to them. It's about sharing what you find interesting, giving people an insight into you - and your business if applicable.
Having a blog can be a fantastic business booster. It lets people see your enthusiasm for what you do, it can make them want to buy your brands, it can make them want to tell others about your brands.
But at the heart of it, it's you and interested parties - potential investors and employees, customers, staff - having a conversation.
Many companies in the UK still wonder what the benefit is of having a blog, as if they are afraid to engage with their audience - and that's what customers think now. The landscape of interaction between customer and consumer has changed. It's no longer enough to just dictate to people why they should buy your brand, the customer expects the interaction.
Regardless of sphere, companies are blogging now and getting quick (and cheap) marketing feedback, loyalty building - and increased sales.
Can you really afford not to be?
There's many different ways to blog - daily, weekly, somwhere inbetween - and you can write the blog yourself or have others do it for you, you can have multiple bloggers or just one.
Get in touch and let's talk through what's the best way for you to get blogging. There's people out there dying to know what you're thinking.
We've learned a lot from our interaction with bloggers and here's some useful tips for both bloggers and PRs wanting to work with bloggers:
More and more companies are using blogs, Twitter, websites, Facebook, YouTube but what is right for you and your company?
Where should you be and where shouldn't you be?
Are you getting the best from your pr/marketing team (online and offline)?
We carry out full audits of publicity activities, give you a report and make suggestions for the way forward...