Podcasts are a fantastic way of staying in touch with your customers, giving them valuable insight and information to your company and your products. They can also be used as a two-way for of customer communication.
You can do them with video or just in audio and both formats have their strengths and weaknesses. Similarly, you have to work out issues like length and frequency. Should your podcast run for 10 minutes or an hour? Should you do a podcast daily, weekly or monthly?
Remember if a person is listening or viewing a podcast made by your company, then that's time they are spending on your brand and not one of your competitors.
Podcasts are also handy sources of audio and video for the traditional press to take and use on radio and television.
We love podcasts. Not only do we do our own daily PR mini-podcast, Contently Managed founder Craig McGill shares his PR expertise on the weekly podcast Quiet News Day and he also takes part in popular culture podcast The Thumbcast.
We've also created video and audio podcasts for Whyte & Mackay which have proven popular, with topics in them being picked up and used by the traditional press. You can view one of them below:
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Are you getting the best from your pr/marketing team (online and offline)?
We carry out full audits of publicity activities, give you a report and make suggestions for the way forward...